When it comes to blogging, one of the most frequently asked questions is about the ideal blog post length for SEO. As the new year commences, the question resurfaces again and like all the times before, this time too, there is not a straightforward answer to the question.
It is because the ideal blog post length depends on several factors, including but not limited to value and user engagement. One will have to take a lot of things into account to decide the ideal blog length for posts, as different lengths have different benefits and drawbacks.
The Ideal Blog Post Length for SEO
There have been many researches and studies which have concluded that for a blog to perform well in search engine rankings, it needs to contain a minimum of 300 words. In other words, for a blog post to be recognized and ranked in search engines, the minimum word count necessary is 300.
This is because if the content is less than 300 words it gets difficult to incorporate keyword research and other critical SEO optimization into the content. Studies have also found that blog posts with more 1000 words have the best chances of securing top rankings. Moreover, blog posts above 1,500 words have a lot higher chance of being shared on Twitter.
The best blog length for SEO in 2020 is 1760 words. It is common knowledge that Google’s algorithm prefers more content in comparison to less content.
Quality over Quantity: Don’t focus too much on length
A lot of people put too much emphasis on the word length for articles. It is surely important to have lengthy content, but that shouldn’t be at the cost of compromised quality. Your focus should be delivering quality, regardless of the size of the content that you write.
It will not only help you in improving SEO performance, it will also help with conversions and sales. Your website content should have a goal or a target audience for whom the content is being written for. You need to meticulously research your target audience and then create content best suited for them.
Your content should reflect your target audience and their stages of user intent. The content created should connect the goals of your business with the goals of the users looking for the content.
Best Practices for Blog Post Length in 2020.
- Keyword Research Before Starting a Blog Post:
You should use keyword research tools before starting your blog post. This will tell you about the audience that you will eventually be reading your blog post. Once you know about the audience for which you will be writing, it will most result in a better outcome.
- Determine Your ‘Distribution Strategy’ Beforehand:
You need to determine your distribution strategy before writing your blog post. Your distribution strategy can be SEO or Facebook or LinkedIn ads. But if you know about it before writing your post, you can build promotion strategy and mindset into the post.
Don’t Just Focus On Written Page Copy
Quality content can come in a lot of forms; written words are just one of them. The best content should connect with a user’s interest. Good videos can be accompanied with well-written text to explain the video.
This improves the content for the users and makes it easy for him or her to understand it. Your focus should be on offering the best information in the right format on the right platform.
For this purpose, you can hire digital marketing services. Written content can be used with visual or audio content to connect the dots and help users find your content.
The Benefits of Shorter Blog Posts
Shorter content is comparatively easy to create on a regular basis. By focusing on shorter content creation, you will be able to easily create a regular blog posting schedule and stick with it. Another key benefit of shorter content is that it is very easy to write as well as to read.
This is because quality often goes for a toss during the creation of long-form content which ends up hurting the content’s SEO. Posting shorter content allows you chances to post more of it. Such content can also be focused on a wide variety of topics. If one is working with short content, he or she can develop short, quick posts on a variety of topics which can be published for the readers.
Over and above all the benefits that have been mentioned, another major benefit of shorter content is that it is very effective in selling products or getting readers to take specific actions.
The Drawbacks of Shorter Blog Posts
There are benefits and drawbacks of all types of content and now we will focus on the cons of shorter blog creation. One major drawback is that since search engines have a tough time discerning the context of your page context, short content doesn’t rank as well as long content in search engines. Lesser content has less keyword ranking opportunities.
The Benefits of Long Blog Posts
The ideal length for blog posts is around 1600 to 1800 words (or about seven to eight minutes of reading). Many researches have concluded that beyond the 1600-1800 wordmark, the interest in reading quickly declines. This information is very crucial because user engagement is a huge SEO factor.
It is because the ideal blog post length for SEO should be based on how much value the content providers. Your focus should be on increasing the value of your content as well as increasing the length of user engagement. Long blog content delivers better SEO performance, because search engines get more information about the content of your post. Such content is also likely to be shared on social media, which further improves your SEO.
The Drawbacks of Long Blog Posts
There are equal number of benefits and drawbacks of long blog posts. One of the main drawbacks is that writers struggle to keep readers fully engaged while creating longer posts. There have been many studies which have concluded that people read only about 25% of a blog post, which means that they are not paying attention to most of the content in longer blog posts.
However, there are some ways of making long form content readable by using photos and infographics. Another drawback of long-form content is that the writer needs to have strong writing skills. That is something not everyone has and not everyone can learn right from the word go.
There are many benefits and drawbacks to both short and long form content, which can affect SEO in a lot of different ways. If your aim is to create frequent content that prompts readers to an action, then shorter content is the way to go.
To avoid duplicate content, your aim should be a minimum of 500 words. On the other hand, if your aim is to create content which can boost your SEO and user engagement, then you should create, long-form content of more than 1,000 words.
Even if you post long form content less frequently, it can win the SEO game if it has a strong context. The content can be in many forms and it can be consumed in numerous ways. Your focus shouldn’t be on writing 1,600 words just because that’s the ‘perfect length’ to rank well. If you have a small business and are struggling to come up with content for your business, then you can hire a digital marketing agency for small businesses to help you out with content creation.
If you are aiming to hit the perfect length for better SEO performance, then you are missing the wood for the trees. Always focus on providing the most valuable content for your target audience and that will help your SEO in a lot of different ways.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with white label digital marketing agency. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.